SWOA will be the first public welfare organisation in the Netherlands that has been granted the Pink Passkey. SWOA is also the first organisation in Arnhem to receive this quality mark. The Pink Passkey (Roze Loper) is a quality mark for LGBT-friendly organizations for seniors.
In 2008, COC Nijmegen awarded the first six Pink Passkeys to institutions that were putting homosexuality among seniors on the agenda. Since then, Roze 50+, a collaboration of ANBO and COC, has developed the Pink Passkey Scan. Until recently, the scan was only meant for residential care centres, but is now also suitable for public welfare organisation. With this quality mark, lesbian, homosexual, bisexual and transgender elderly can see that they too would feel at home at the care locations of the SWOA.
Approximately 400,000 LGBT seniors are living in the Netherlands. Seniors that were born after World War II grew up in a time with a taboo on homosexuality. And if they did ‘come out of the closet,’ they would often loose friends and family. Therefore it is not so obvious for people over 50 to have a social network. Also, it is harder to find like-minded because of limited mobility, resulting in isolation.