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Fashion: Timezone & Esprit

by Bernardo van Eekhout in Lifestyle & Fashion , 10 december 2014


The street and sportswear label Timezone was founded in 1993 and stands for products that combine a natural lifestyle with ground-breaking design and complete authenticity. The brand is inspired by the cultural diversity of different time zones all over the globe.

Each season and under the heading GMT, Timezone switches to another time zone. Each zone is the inspiration for the new collection. Shapes, colors, and the uniqueness of each region and its residents influence the designers and designs.

For the fall/winter 2014-2015 collection, Timezone has selected Scotland with its Highlands and the urban industrial area of Glasgow. The focus is clearly on denim, and the rough climate and amazing environment is very recognizable in the collection.

Essential functionality, rich fabrics and clear lines with an authentic worn character. Timezone offers functional clothing that is suitable for any time zone and meets the requirements of a modern lifestyle.
 




Esprit Men
  For fall/winter 2014-2015, Esprit entered into a collaboration with the trend scout and street-style photographer Yvan Rodic. Yvan was presented with the choice of a European city for the shoot. Without hesitation, he chose Stockholm.

It is one of Yvan’s favorite cities and the perfect backdrop for Esprit’s cosmopolitan style. Esprit’s style for men reflects their way of life. Iconic items are worn in layers over each other.

A chambray shirt, for example, can be worn both chic and casual, and simple wool and nylon sports jackets can be worn on both sides.




 


The sweatshirt

This fall, the sweatshirt for men is the absolute must have. This sporty garment has its origins in the world of sports, and is usually made of cotton. In the world of hockey, the loose-fitting sweatshirts usually have striking logos. Many brands and designers now put their name and logo on sporty sweatshirts. Calvin Klein is one of those brands that prints names of its iconic scents from the 1990s (Obsession and Eternity) on their sweatshirts.

The Canadian twin designers DSquared2 have given the collection a prison theme, with the text “PENITENTIARY” on the denim colored sweatshirts. Their white shirts have texts like: “DSQUARED 2 CELL BLOCK NO 24689”.

Creative director Ricardo Tissci remained faithful to the athletic original of the sweatshirt and chose basketball as the main theme for the Givenchy collection. The lines of the basketball court in particular are the starting point for the prints on the generously oversized sweatshirts.

However, the designer who started this trend is the English designer Neil Barrett, who has been showing sweatshirts in his collections for several seasons. This time with white lightning motif on rigid black sweatshirts. I wonder which of these prints will be picked up by fast fashion chains such as Zara and H&M...

 
 



 







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