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Fashion: Gant & Christiano Ronaldo CR7 Underwear

by Bernardo van Eekhout in Lifestyle & Fashion , 04 augustus 2014

Dit artikel is ook in het Nederlands beschikbaar

Portuguese soccer player Christiano Ronaldo introduced his own underwear line in cooperation with the Danish textile group JBS: CR7 by Christiano Ronaldo. For this celebrated sports star, it is the very first step into fashion design.

His love for fashion and design were key in the decision to launch his own collection. For creative experience and the necessary know-how, New York designer Richard Chai was approached. Chai worked for designers such as Donna Karan and Marc Jacobs.

The global launch of the CR7 brand took place last year, in the court yard of the Spanish palace Palacio de Cibeles in Madrid. There, a black-and-white picture of an extremely muscled Ronaldo was revealed on a sixty-two feet billboard. From soccer player to model, he undoubtedly wants to get a share in the commercial men’s underwear market.

Ronaldo: “It is amazing to see this billboard with my own collection. I am very proud to launch my own CR7 collection worldwide, and to see my campaign photo in this magnificent building in Madrid. I’m extremely proud to have my own brand; my underwear line! It’s like a dream come true, and the end result is magnificent.”

The collection aims to be a mix of fashion and quality, in which aesthetics and comfort are equally important by using the best materials and shapes. “The details in the underwear line are wonderful, and I feel blessed that I could be part of this project. I put a lot of passion and dedication into the creation of this new line. Fashion and design are two passions of mine, and I have wanted to launch my own brand for a long time. To work with Richard on this collection has given me a wonderful creative outlet. And I enjoyed every step on the way; from selecting colors and design to testing the designs and their fit myself. I am very proud of the global launch of this collection.” Hopefully with success, because both men are already working on the next collection.  

Gant The Swedish fashion label GANT introduces two summer collections: the GANT Rugger collection with the theme Stockholm meets New York, and the GANT by Michael Bastian Collection. The GANT Rugger collection is a mix of traditional Swedish and sporty American casual-chic. Bright colors are interspersed with pastels. This season, the color blue is considered to be the new black. It is a new interpretation of American sports fashion with a subtle Scandinavian look. The Stockholm influence can be seen in knitwear and wild floral prints. Definitely a must-have for men this summer!

The GANT by Michael Bastian collection is Michael’s very first nautical collection. It is inspired by the movie “White Squall” by Ridley Scott: a true story about a group of American students in the Kennedy era. The students learn to trust each other during a big sailing adventure. The collection was developed with summer days on the water in mind. It is a harmonious mix of nostalgic American sportswear, youth and modern sportsmanship, with a color palette of simple broken white, sandy beige, dusty grey, summery sky blue and red.




In the New Issue of Gay News, 327, November 2018

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