Mister B has teamed up with renowned Dutch photographer Erwin Olaf for the new 2013/2014 marketing campaign. Promising kinky and stylish eroticism, Mister B goes “back to basics” with a tribute to the early years of fetish. Cruising, mystery, the unexpected and excitement were the main ingredients of gay culture during that time and Erwin Olaf is set to capture that feeling in his own unique way.
Commented in “The New York Times” and “The Guardian,” Erwin Olaf is not one to shy away from controversy as his work is often daring and provocative.
Mister B celebrates its twentieth anniversary next March. The company was founded in 1994 by Wim Bos when he opened a fetish shop in Amsterdam’s Warmoesstraat. With the new campaign Mister B wanted to look back at its two decades in the scene. This campaign captures the essence and portrays very well what Mister B stands for.
The idea for the campaign started with Nelson Sousa da Cunha together with Tony Varlack and Jeroen Bloemers of Mister B. As a team they set up the concept and presented it to Erwin Olaf who immediately was enthusiastic about it. Together they did the styling of the set and the models and worked closely together with Erwin Olaf’s team on set.
The shoot took place at fetish club The Boots in Antwerp, a club celebrating thirty years this year. The shoot features twelve different fetishes and ten different models.