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Toyota claims Greek name Lexus for car brand

by Editorial Staff in General , 16 februari 2008

The Japanese carmaker Toyota doesn’t want a porn star to use the name Lexus and even sent a threatening letter to Eboy’s Studios in Switzerland. Porn actors almost always take on a fake name and one Eboy actor had chosen the name Lexus, from Greek mythology. Eboy’s director points out that this name is of a Greek god and does not refer to a car because that would be ridiculous.

Toyota wants to reserve the name for its luxury cars exclusively. A spokesperson of Toyota says it sees no other way than to undertake action.

Daniel Grangier of Eboy Studio is prepared to talk with Toyota if they show reason. It’s unacceptable to claim such a name, I’m not afraid to go to court if necessary. Their lawyers are negotiating. If the Japanese get their way Eboy will have to call back two movies worldwide with this actor’s name.



In the New Issue of Gay News, 312, August 2017

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